Posted on: 22 February 2017
Many masseurs are self-employed, either visiting their clients at home or having clients see them in a home treatment centre. While it's certainly possible to have a fantastic career by offering only massage services, you should strongly consider adding some beauty treatments to your business.
Here are just four reasons why.
1. Diversification of Income Streams
Probably the most compelling reason to add beauty treatments to your massage service is being able to diversify your income streams. Instead of earning your income solely through massage, you'll be able to appeal to people who also want beauty treatments. Adding strings to your bow is going to help bring in more money, and you'll be better protected against economic downturn. In a recession, for example, people might cut back on luxuries like massages, but they could be less willing to cut down on nail and skin care.
2. The Ability to Sell
The opportunity to sell products to customers is another way to diversify your income, but it really deserves a point to itself since selling can be so incredibly beneficial. When you massage someone, you're offering a service. Beauty treatments are also services, but they carry with them the opportunity to sell. If your clients enjoy the way a certain cream or facemask makes their skin feel, you can sell the product to them so they can use it at home, making a profit yourself in the process by buying in bulk and selling individual items. The fantastic thing about this is that you can make money without having to spend any time on treatment.
3. Stronger Client Satisfaction
Most people prefer to stick with someone they like and trust. If you can offer your clients beauty services as well as a massage, they will probably be more likely to opt for that additional service from you rather than going elsewhere. Apart from the fact that they have already developed a relationship with you, they'll also benefit from the fact that all treatments can take place after each other, which is far more convenient.
4. A Break for the Hands and Arms
One of the main stresses dealt with by masseurs is pain or fatigue in the arms and hands. After all, you have to apply quite a lot of pressure when you massage someone, and this can leave you with aching hands and arms by the end of the day. Taking time to do beauty treatments is going to provide the opportunity to give your hands a break from the tough work involved in a massage.
As you can see, it may be worth it to sign up for beauty courses and diversify your business.Share